Richard’s Blog

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level.�This month we focus on pricing, something that can be a thorny and difficult issue for all kinds of agencies.Contents IntroductionRetainers vs Project Work vs Daily/Hourly RateRetainerProject WorkDaily/Hourly RateHowContinue reading "What Should My Agency Be Charging for Local SEO?"

Ranking for local searches requires focus on a combination of different local SEO ranking factors. With Google’s local algorithm relying on so many different signals, it can be hard to know where to spend your time to maximize your chances of ranking highly.Getting a local business to rank highly on search engines is becoming muchContinue reading "Local Search Ranking Factors 2020: What Affects Local Rankings?"

With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field. In this article, he explains how you can rank in Google Maps – one of the most powerful platforms in local search.�To maximize keyword rankings in Google Maps and Map Packs, a business must set upContinue reading "How to Rank in Google Maps"

Every month, we challenge our readers to test their understanding of the latest local marketing news. Try out our quick-fire quiz of all of the biggest news stories in August, and find out how much of the month’s news you retained!Answer the 10 questions below, and please don’t feel disheartened if you don’t score aContinue reading "Local Quizness September 2020 – Local SEO News Quiz"

When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers.The truth is, reputation marketing for local businesses goes well beyondContinue reading "What Is Reputation Marketing for Local Businesses?"

We Asked the Experts is a series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy.We Asked the Experts is back withContinue reading "We Asked the Experts: How Do You Make a Google My Business Listing More ‘Clickable’?"

One of the toughest aspects of working in SEO is convincing clients that what you’re doing will pay off. Choosing to optimize for long-tail keywords can be a tough fight to win, with some clients not immediately understanding why we’d opt to target lower volume keywords.While it might seem totally counterproductive to optimize for lessContinue reading "Long-Tail Keywords – 3 Key Ways to Find Super-Focused Keywords"

Do you consider reporting a chore?Do you frantically scramble to pull all your data together at the end of the month?And does your reporting ultimately lead to more questions than answers?If you answered ‘yes’ to any of the above, then this is the episode of ‘Adventures in Local Marketing’ for you.Dana DiTomaso believes reporting doesn’tContinue reading "Dana DiTomaso on Learning to Love Reporting"

Google My Business Product Expert, Steady Demand’s Ben Fisher, explains what Google My Business’ factual attributes are, how to set them, and gives an overview of the latest attributes added to GMB since Covid-19 measures were put in place.�What are GMB factual attributes?  When Covid-19 struck, everyone was surprised by the shutdown. Most people hadContinue reading "GMB Attributes: How to Set Them and What’s New for Covid-19"

We are in a voice search revolution — or at least that’s what the internet would have you believe.�Nearly 40% of all internet users in the US and a third of its total population (111.8 million people) are users of voice search. And studies suggest its popularity is only going to continue to grow, withContinue reading "How to Optimize Your Content and Business Listing for Voice Search"