Richard’s Blog

Anyone who uses Google will be familiar with just how extensively they’ve been testing new SERP displays recently — from big clickable images to the rollercoaster that is desktop favicons.Now, Google has rolled out a brand-new display feature for local search results in Europe, pushing third-party directories to center stage.Read on to find out whatContinue reading "New Local SERP Display Puts Directories Front and Center"

You’ve got your optimization checklist to complete, either for your own local business or on behalf of your client, and you’re wondering which free Local SEO tool will do the manual work for you.We all love a freebie, but when it comes to the complex and multi-location world of Local SEO, the tool still hasContinue reading "The Top 10 Free Local SEO Tools [Updated 2020]"

The hospitality industry is one of the most competitive out there, with the average hotel receiving more than 10,000 searches per month. With the rise of shared-space platforms such as Airbnb, this sector generates 10.4% of the world’s GDP (a figure that’s expected to rise in the next 10 years). Individual hotels must compete with mammoth onlineContinue reading "7 Ways to Boost Your Hotel’s Local Rankings and Reap the Rewards"

The hospitality industry is one of the most competitive out there, with the average hotel receiving more than 10,000 searches per month. With the rise of shared-space platforms such as Airbnb, this sector generates 10.4% of the world’s GDP (a figure that’s expected to rise in the next 10 years). Individual hotels must compete with mammoth onlineContinue reading "7 Ways to Boost Your Hotel’s Local Rankings and Reap the Rewards"

As if we haven’t given ourselves enough to do this year already (did someone say monthly webinars?!) on Tuesday, February 18, we took to Twitter to host our first #LocalSEOChat of the year.Using questions we didn’t quite get around to in last week’s Local Search Clinic with Greg Gifford, we invited the local search community,Continue reading "Local Search FAQs Answered! #LocalSEOChat Recap"

As if we haven’t given ourselves enough to do this year already (did someone say monthly webinars?!) on Tuesday, February 18, we took to Twitter to host our first #LocalSEOChat of the year.Using questions we didn’t quite get around to in last week’s Local Search Clinic with Greg Gifford, we invited the local search community,Continue reading "Local Search FAQs Answered! #LocalSEOChat Recap"

As if we haven’t given ourselves enough to do this year already (did someone say monthly webinars?!) on Tuesday, February 18, we took to Twitter to host our first #LocalSEOChat of the year.Using questions we didn’t quite get around to in last week’s Local Search Clinic with Greg Gifford, we invited the local search community,Continue reading "Local Search FAQs Answered! #LocalSEOChat Recap"

Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs. Featured snippets allowed websites to vie for extra traffic by appearing both at the top of organic search results and again in the top 10 results. Or that was the case, until Google rolled out a deduplicationContinue reading "Should You Fight for Featured Snippets in 2020?"

Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs. Featured snippets allowed websites to vie for extra traffic by appearing both at the top of organic search results and again in the top 10 results. Or that was the case, until Google rolled out a deduplicationContinue reading "Should You Fight for Featured Snippets in 2020?"

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic onlineContinue reading "How to Make Video Marketing Work for Local Businesses"