Category Archives: Uncategorized

Improving and measuring customer loyalty is crucial for every business in gaining visibility and profit – allowing businesses to not only retain loyal customers for the long-term, but capitalize on this to attract new customers.But when Covid-19 restrictions began, the importance of customer loyalty became even more apparent. Consumer spending was at an all-time lowContinueContinue reading “How to Build Back Customer Loyalty After Covid-19”

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year. So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on GoogleContinueContinue reading “Google My Business News: New Features, Updates and Tests from March-May”

Great news for agencies and brands managing 100+ locations: you can now set up custom plans for Local Search Grid credits!This means no more repetitive, manual purchasing of additional credits for businesses using this powerful tool at considerable scale.What’s New? Since launching Local Search Grid in February of this year, we’ve spoken to dozens ofContinueContinue reading “NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans”

The pandemic has taken its toll on businesses across the globe, particularly local businesses that rely on regular footfall. During this time, it’s been more important than ever to have a solid digital strategy and gain visibility online. Here, Jonathan Birch, Creative Director at Glass Digital, shares six ways local businesses can ensure they’re seenContinueContinue reading “How to Gain More Visibility Online During the Pandemic”

The world of local marketing never stands still, and staying on top of the trends can take its toll. That’s why we created Local Quizness – a monthly quiz to help you recap the biggest stories affecting local businesses and marketers. Test your knowledge in 10 quick questions – and rest assured you’re aware of theContinueContinue reading “Local Quizness – What Happened in Local SEO in March?”

Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least).This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank) shared findings of 2-Packs being spotted in local search results on mobile. Since the news was first shared, more and more people have reported seeing a set of just two results when performingContinueContinue reading “Local 2-Packs Spotted in Google Mobile SERPs”

We’re pleased to announce the arrival of a new BrightLocal Academy module all about how to use our latest tool: Local Search Grid.The module is called Put Your Rankings on the Map With Local Search Grid and is part of the ‘Level Up Your Local SEO with BrightLocal’ course. It includes lessons on:How to uncoverContinueContinue reading “New Local Search Grid Module Added to BrightLocal Academy”

How many of February’s biggest local marketing news stories did you spot?Answer our quick-fire 10 question quiz to test your knowledge of last month’s news, and catch up on any stories you might have missed so you can feel certain you’re up-to-date on all of the news that matters. And, if you wanted to show offContinueContinue reading “Local Quizness March 2021 – What’s The Story in Local SEO?”

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledgeA more equitable SERP is a necessity for Google from a business and overall web-health perspectiveGoogle is pushing for equity on the SERP to a far greater extentThe democratization of the SERP representsContinueContinue reading “Is Google moving towards greater search equity?”

Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021. The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims toContinueContinue reading “Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses”