Category Archives: Uncategorized

What is brand identity? First and foremost, a brand identity is how your company presents itself to customers.Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most popular,ContinueContinue reading “5 Compelling Reasons to Adopt a Simple Brand Identity”

What is brand identity?First and foremost, a brand identity is how your company presents itself to customers.Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most popular, signatureContinueContinue reading “5 Compelling Reasons to Adopt a Simple Brand Identity”

Marketing a local business can be challenging. You might have a limited budget or be catering to a very specific target audience, for example.Things get even tougher when that target audience includes millennials and Generation Z.Millennials are more tech-savvy than ever: They’re always on their smartphones and over 54% of them shop online. So marketingContinueContinue reading “Marketing to Young Consumers? Make Sure You’re Doing These 3 Things”

Marketing a local business can be challenging. You might have a limited budget or be catering to a very specific target audience, for example.Things get even tougher when that target audience includes millennials and Generation Z.Millennials are more tech-savvy than ever: They’re always on their smartphones and over 54% of them shop online. So marketingContinueContinue reading “Marketing to Young Consumers? Make Sure You’re Doing These 3 Things”

For any questions or issues registering for the webinar, let us know on content@brightlocal.com. Running an agency is no piece of cake — something our panelists know well. But once you’ve conquered the day-to-day running of one, how do you progress?Making the decision to scale up can be tricky, and there are a lot of obstaclesContinueContinue reading “How to Scale Your SEO Agency”

To celebrate International Women’s Day (albeit belatedly), we at BrightLocal wanted to take this opportunity to highlight just a handful of women in local SEO doing great things right now. In a male-dominated industry, it’s important to take these opportunities to showcase and lift women up. Though of course, it shouldn’t just take an event likeContinueContinue reading “11 Women in Local SEO Doing Great Things Right Now”

To celebrate International Women’s Day (albeit belatedly), we at BrightLocal wanted to take this opportunity to highlight just a handful of women in local SEO doing great things right now. In a male-dominated industry, it’s important to take these opportunities to showcase and lift women up. Though of course, it shouldn’t just take an event likeContinueContinue reading “11 Women in Local SEO Doing Great Things Right Now”

Welcome to the latest Local Search Industry Survey – an annual look into the business practices, pricing, salary, and services offered by local marketers.The survey looks at the attitudes and experiences of people managing marketing for local or multi-location businesses, as well as freelance and in-agency marketers. Throughout the report, we have segmented answers whereContinueContinue reading “Local Search Industry Survey”

Welcome to the latest Local Search Industry Survey – an annual look into the business practices, pricing, salary, and services offered by local marketers.The survey looks at the attitudes and experiences of people managing marketing for local or multi-location businesses, as well as freelance and in-agency marketers. Throughout the report, we have segmented answers whereContinueContinue reading “Local Search Industry Survey”

Anyone who uses Google will be familiar with just how extensively they’ve been testing new SERP displays recently — from big clickable images to the rollercoaster that is desktop favicons.Now, Google has rolled out a brand-new display feature for local search results in Europe, pushing third-party directories to center stage.Read on to find out whatContinueContinue reading “New Local SERP Display Puts Directories Front and Center”