Author Archives: richardbbeverly

Understanding the competitive landscape is a key part of any marketing activity, and local search is no different. To learn how to beat your local competitors in search, you don’t just need to find out who’s beating you, but crucially why.This is where Local Search Grid‘s competitor tables come in: each one provides you withContinueContinue reading “NEW in Local Search Grid: Primary and Additional Business Categories”

30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunitiesGoogle offers a few great ways for a local business to get found through organic searchLocal 3 Pack is Google’s search element containing top three local businesses based on your search query.To rank in the Local 3 Pack you needContinueContinue reading “Three organic search opportunities for your local business”

 I’ll let you into a little secret.If you’re super-duper into local SEO, and you’re not already attending LocalU Advanced you’re missing a trick. This is where the top minds and actual practitioners in the space get together and share ALL-NEW content including research, case studies, how-tos, and much, much more.I got the chance to attendContinueContinue reading “Key Learnings from LocalU Advanced, August 2021”

Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing. For any beginners, keyword research is the process of finding the words that potential customers use to find solutions to their problems. Essentially, every time somebody searches the internet, theyContinueContinue reading “New Academy Course: How to Master Local Keyword Research”

Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers.Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, 33%ContinueContinue reading “How to Respond to Negative Reviews Online”

You’ve probably noticed that things look a little different around here. That’s because we’ve just launched our new brand identity!Taking our brand forward We’re big believers in the power of brand, which is why we’ve continued to invest in ours over the years.We’re confident that we have one of the most recognized and trusted brandsContinueContinue reading “Say Hello to a Bolder, Brighter BrightLocal”

Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.)That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search.via GIPHYSource:ContinueContinue reading “Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results”

In the months since we launched Local Search Grid, we’ve been hard at work adding new functionality and updates to make it the de facto geo grid of choice.Alongside the usual, subtle quality-of-life updates you’re not supposed to notice, we’ve launched some big new features that take understanding and improving your local search performance toContinueContinue reading “What’s New in Local Search Grid? More Reasons to Put Your Rankings on the Map!”

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key roleWith 100+ global languages, people are prone to searching in their native languageHow do you optimize your website for multilingual search while keeping a natural and conversational tone?Atul Jindal accurately guides you through the processGoogle is now recognizingContinueContinue reading “Multilingual SEO for voice searches: Comprehensive guide”

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert.Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares.A rare breed, Claire combines a deepContinueContinue reading “BrightLocal Welcomes Claire Carlile as Local Search Expert”